Crowd Intelligence Platform

By the time you
find out, it's already
a crisis.

Pulse reads the room before it turns. Real sentiment, filtered from noise, in under two minutes — so you respond with clarity, not instinct.

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239 comments processed

Facebook · National Transport Authority

Analysis complete

"Public transit fares set to rise by up to 8% next quarter — Transport Authority announces phased increase"

239 comments · 12.4k reactions · Extracted 2 min ago

Posted 2 hours ago · already 12.4k reactions

Noise-adjusted sentiment

Positive

14%

Neutral

18%

Negative

68%

Primary Insight

Dominant concern is cost-of-living pressure, not the fare increase itself. Calls to benchmark against wage growth signal a policy framing opportunity.

Escalation risk: high 3 recommended actions 14 noise accounts

14 noise accounts filtered

Removed from sentiment score

The Problem

When it matters most,
everyone is guessing.

When a post goes viral, every stakeholder in the room has an opinion about what the public feels. The tools that are supposed to help are either out of reach — or simply not built for this.

Enterprise tools cost a fortune

Leading enterprise social intelligence platforms are priced in the tens of thousands annually. They require dedicated analysts and weeks of setup — built for global corporations, not the teams who actually need fast answers.

Scheduling tools don't listen

The most popular social media management platforms are built for publishing content, not understanding it. Their listening features count mentions — they don't tell you what those mentions mean or what to do about them.

Basic trackers only count

Volume-based monitoring tools track volume. They confirm a conversation is happening — but not whether the anger is genuine public sentiment or 30 coordinated accounts. And they'll never suggest a response.

Insight arrives too late

By the time a weekly report is ready or an analyst drafts a brief, the moment has passed. PR teams, public sector comms units, and brand managers need to understand the room now — not Monday.

Built for where Asia actually converses

Xiaohongshu, Weibo, LINE, and Telegram are where millions of Southeast Asian conversations happen every day. Pulse is built for these platforms and these languages — not retrofitted as an afterthought.

Noise drowns out signal

Comment sections are flooded with bots, engagement farmers, dark humour, and off-topic replies. Raw sentiment scores are distorted at the source — and most tools don't even attempt to filter them.

The Market Gap

What the market offers —
and what it doesn't.

The social intelligence market is crowded. Every tool solves a piece of the problem. None solve it the way Pulse does.

Capability	Enterprise toolsSocial intelligence platforms	Scheduling toolsSocial media management	Basic trackersMention monitoring tools	Pulse
Affordable for SMEs & agencies	✗	~	~	✓
AI-interpreted qualitative insight	✗	✗	✗	✓
Noise & bot filtering	~	✗	✗	✓
Recommended actions built in	✗	✗	✗	✓
Multilingual comment analysis	✗	✗	✗	✓
Shareable, print-ready reports	~	~	✗	✓
Results in under 2 minutes	✗	✗	~	✓
No analyst or setup required	✗	✓	✓	✓
Starting price	$10,000s/yr	$1,000s/yr	$100s–$1,000s/yr	From $8/mo

"What tool would you use right now to tell me whether the anger on this post is genuine public sentiment — or 30 coordinated accounts — and what it means for how you should respond?"

— The question no existing tool can answer. Pulse can.

How It Works

Four steps.
No analysts. No waiting.

Paste a link. Get a boardroom-ready intelligence report. Everything in between is handled automatically.

Open the post

Navigate to any public social media post on Facebook, Instagram, X, YouTube, and more. No copying links, no setup — just open the page you are already looking at.

Capture the conversation

While viewing any post, click Pulse to capture the conversation instantly — no copying, no exporting, no technical steps. What you see is what Pulse reads.

Understand the signal

Pulse separates noise from genuine sentiment, surfaces dominant themes, flags moderation risks — all weighted by real engagement, not equal vote.

Intelligence report

A shareable, print-ready report is ready in under two minutes — executive summary, recommended actions, and moderation flags, ready to present or share.

Who It's For

Anyone with real stakes
in public sentiment.

Built for the professionals who need to understand what a crowd feels — and act on it — without a data science team or a six-figure software budget.

Public Sector & Policy Teams

When your announcement goes out, the public reacts before you can. Pulse tells you what they're actually saying, whether the concern is genuine or amplified, and what your next move should be — before the narrative sets.

"We used to spend a week synthesising public feedback. Now we have a clear brief in 20 minutes."

PR & Communications Agencies

When a client post goes viral or a crisis breaks, you have minutes not days. Pulse gives you noise-filtered crowd intelligence so you can advise with clarity — not gut feel — when it counts most.

"The noise filtering alone changed how we work. We stopped chasing manufactured outrage."

Brand Managers

Understand how a campaign landed, how customers feel about a product change, and where your narrative is drifting — before it compounds into a problem that needs managing. Know before your leadership asks.

"Finally a tool that tells me what to do, not just what happened."

Researchers & Journalists

Surface dominant narratives, key voices, and the real public tenor behind any story — without needing data science skills. Qualitative crowd intelligence in minutes, not weeks.

"It's like having a social anthropologist on call for every story I cover."

NGOs & Advocacy Groups

Understand community sentiment on your cause, measure how campaigns land, and identify where your message resonates — or where it needs to be rethought entirely.

"We can finally see what our community actually thinks, not just what they tell us face to face."

Community Managers

Know which voices carry genuine weight, which posts warrant a direct response, and how sentiment is shifting — post by post. Stop reading every comment. Read the signal instead.

"I stopped reading every comment section manually. Pulse reads them for me."

Privacy by Design

What you analyse
stays with you.

The most valuable intelligence work is also the most sensitive. Pulse is built so that we are structurally unable to see what you analyse — not as a policy promise, but as an architectural fact.

We never see what you analyse

The URL you paste, the post you examine, the comments extracted — none of this is visible to Pulse. Your subject matter is yours alone.

Extraction happens on your device

The browser extension extracts comments locally on your machine. No raw social media data is ever transmitted to or stored on Pulse servers.

Every analysis is stateless

Each analysis is a fresh, unlinked call. There is no persistent record connecting your identity to what you chose to analyse — by design, not by policy.

We can't connect analyses to you

Even if we wanted to, we structurally cannot link a report back to the person who ran it. Anonymity is not a feature we turned on — it is a consequence of how the system is built.

Reports live where you put them

Your generated reports are downloaded to your device. They are not stored in the cloud, not accessible to Pulse, and not shared with anyone unless you choose to share them.

Built for sensitive work

Whether you are monitoring a crisis, gauging reaction to an unpopular policy, or analysing a competitor — Pulse is a space where you can work without concern about exposure.

Our commitment

"Pulse will never sell, share, or monetise your usage data. We do not know what you analyse, and we intend to keep it that way."

— Pulse founding principle

What Makes Pulse Different

Not a dashboard.
An answer.

Every tool in this space shows you data. Pulse is built to tell you what it means — and what to do about it.

Noise-filtered by design

Every analysis separates real sentiment from bots, engagement farmers, dark humour, and off-topic chatter. Pulse shows you the adjusted score — and explains precisely what was removed and why.

Engagement-weighted scoring

A comment with 4,100 likes is not equal to one with zero. Pulse weights every voice by real engagement — so the sentiment score reflects what the audience actually responded to, not just what was posted.

Action-first output

Every report concludes with recommended actions, content opportunities, and moderation flags — not a dashboard to interpret. The intelligence is already translated into what you should do next.

Built for Asian platforms

Xiaohongshu, Weibo, LINE, and Telegram are first-class citizens. Pulse handles multilingual comment sections — Chinese, Malay, Tamil, and English — without losing nuance in translation.

Minutes, not days

Paste a URL. Get a report in under two minutes. No onboarding, no setup, no analyst required. Built for the moment a post goes viral — not for the debrief a week later.

Shareable intelligence

Reports are clean, branded, and print-ready — designed to share with leadership or present in a client briefing. Not a screenshot. Not a CSV export. A polished, professional deliverable.

Pricing

Intelligence shouldn't require
an enterprise budget.

From individual analysts to agency teams. Every plan includes the full analysis engine, noise filtering, and HTML report export.

Solo

$10

USD · per month · includes 40 credits

Facebook & Instagram
Full sentiment analysis
Noise filtering
HTML report export
Moderation risk flags
Top up credits anytime
Email support

Get Started

By the time you
find out, it's already
a crisis.

When it matters most,
everyone is guessing.

What the market offers —
and what it doesn't.

Four steps.
No analysts. No waiting.

Anyone with real stakes
in public sentiment.

What you analyse
stays with you.

Not a dashboard.
An answer.

Where your audience is.
All of them.

Intelligence shouldn't require
an enterprise budget.

Stop guessing.
Start knowing.

By the time youfind out, it's alreadya crisis.

When it matters most,everyone is guessing.

What the market offers —and what it doesn't.

Four steps.No analysts. No waiting.

Anyone with real stakesin public sentiment.

What you analysestays with you.

Not a dashboard.An answer.

Where your audience is.All of them.

Intelligence shouldn't requirean enterprise budget.

Stop guessing.Start knowing.

By the time you
find out, it's already
a crisis.

When it matters most,
everyone is guessing.

What the market offers —
and what it doesn't.

Four steps.
No analysts. No waiting.

Anyone with real stakes
in public sentiment.

What you analyse
stays with you.

Not a dashboard.
An answer.

Where your audience is.
All of them.

Intelligence shouldn't require
an enterprise budget.

Stop guessing.
Start knowing.